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Maximizing Discoverability in 2025: Insights from Moyra Rodger
Great content must be found and engaged with. Moyra Rodger responds to Mark Bishop highlighting why audience engagement is key to success.
1 min read


$200M for more supply? What the Canadian screen sector needs is demand.
The recent announcement by Heritage Minister Pascale St-Onge, framing the new $200 million contribution from foreign streamers to the...
2 min read


X's Policy Shift: A Step Back for 2SLGBTQI+ Inclusion
X's recent platform changes—removing pronoun display and softening its stance on deadnaming/misgendering— are a setback for the online...
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Magnify Digital Expands Audience Development Pilot with Key Partners
In a groundbreaking collaboration to equip Canadian producers with innovative technology and skills to drive viewership, the Canada Media...
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Unlocking Audience Impact Insights
How do screen media products engage and impact audiences? You’re invited to participate in an innovative research project that seeks to...
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TELUS Fund Funding Forward! Workshops
Join us at a TELUS Fund Funding Forward! Workshop in select cities across Canada. This year TELUS Fund celebrates 10 years of financing...
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Audience & Impact! Webinar
Screen media producers have unprecedented opportunities to reach and build audiences. But it’s not easy. Driving awareness and...
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Canadian Content – why a national audience data strategy is needed now
As we lounge in our living rooms and peer through our screens at stories from every corner of the globe, important debate is taking place...
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Build Your Audience! Webinar Series
It is a pleasure to present a free 3-part webinar series to help producers create audience development strategies for their Canadian...
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Magnify Digital, OCAD, Telus Fund launch screen media content research project
Supported by Mitacs Accelerate and the Canada Media Fund, the project will measure how successful screen media content is and how it...
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The road to Banff
The 2022 Banff World Media Festival may be the most important edition yet. It is the first time the screen media community will regroup...
2 min read
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