Fifty years of one-way conversations. Brands yelling at consumers. Marketing without listening. Well, it’s over. Brands can be massacred online. Or they can become powerhouses.

Magnify Digital thrives in the online world. We can show you what it takes to engage with your target market in the Internet economy. We design measurable online marketing strategies that will grow your brand and your bottom line. Simply put, we know how to MAGNIFY WHAT MATTERS.

Why Magnify?

We’re proud geeks that love gadgets. We get giddy over killer apps. However, we know even the coolest social media channel is only as compelling as the content it conveys.

Storytelling, in an authentic voice, one that resonates with your consumer, is what makes the Magnify Team stand out. For nearly 20 years, we’ve been crafting award
winning stories through our sister company, Out To See Entertainment.
We know that compelling, focused, well-told stories enable you to
engage and hold your audiences; to motivate them into a relationship
with your brand. At Magnify, we show you how to share your stories
online, to ensure those stories are read, understood, and
remembered. Better yet, passed along.

There’s a lot of white noise about social media. It can be confusing,
especially as it applies to business and measuring ROI. The truth is,
social media is not as difficult as it may seem. That’s why the Magnify
has developed a proprietary system to help businesses cut through the
clutter. ALERT is acronym that stands for the five stages of creating and
maintaining a successful online campaign — Assess. Locate. Engage. Respond. Track.

Services

The Magnify Team specializes in designing measurable online strategies that build business. Whether you are launching a start up, deepening an established brand, or developing a television or feature film property, we give our clients tools to engage in authentic two-way conversations with their target markets. Conversations that build visibility, credibility and profitability. We do so using our proprietary
ALERT system.

Assessment

Magnify’s process starts with a comprehensive assessment to reveal
what’s working and opportunities for improvement, all directly linked
to the “ka-ching” of your bottom-line.

Strategy Design

Our assessments provide Magnify vital information needed to design
comprehensive strategies customized to fit each client’s human and financial
resources. Client goals are crystalized. Online target markets are sleuthed out.
The goddess of ROI is our muse.

Strategy Implementation

Every business is unique. Cookie cutter strategies need not apply. How strategies are rolled-out and implemented is your call. Magnify can act as a consultant to your internal team or we can manage the implementation for you.

Monitoring

Smart brands listen as much as they speak. Ongoing online monitoring enables you to observe and engage in current online conversations about your company or products. This allows for nimble response time. Vigilance lets clients douse fires before they blaze and convert happy customers into brand champions.

Monthly Reporting

Comprehensive monthly reports track online conversations, brand awareness, PPC, SEO, traffic and trends for each client, and their top competitors. The best part? Magnify’s proprietary reporting system makes it easy for clients to track ROI.

A.L.E.R.T. is an acronym that stands for the five stages of our process

Assess

MAGNIFY identifies client goals, target audiences, reviews existing digital assets – websites, blogs, social media profiles – to gauge what’s working and
what needs to be tweaked, redeveloped or kaboom’ed and
reinvented. From there we nail key performance indicators and tie
them to measurable results.

Locate

“Build it and they will come?” Not necessarily. We’ve found it often
makes more sense to join a crowd that’s already gathered. MAGNIFY
identifies the online haunts your consumer is now inhabiting. It used
to be that you pushed your message at them in newspaper, TV, radio,
billboard, bars and bookstores. Not anymore. MAGNIFY will take you to
where your target market has moved.

Engage

“Sticky” is a word used to describe web content. Sticky means memorable, interactive
and compelling. It is content you come back to and share with friends. Creating sticky
content is MAGNIFY’s domain of expertise. We can power-out eye-popping vids, quirky
copy, and cutting edge web and mobile apps.

Respond

Today, it is all about creating engaging two-way conversations with your customers. And when you do, guess what? They talk back. Ask tough questions. Give great feedback. We show you how to stand and deliver; to create and inspire dynamic conversations. MAGNIFY helps you stay ahead and guide the flow of the conversations. Smart brands turn feedback into opportunities. It’s all about being timely, transparent, and authentic.

Track

Tracking or monitoring is an important and ongoing part of the ALERT system. Our detailed monthly analysis gives site traffic info, trends and customer behaviour, allowing us to adjust course and deliver ongoing results.

Our Clients

At Magnify, we take our clients’ confidentiality seriously. That’s why we don’t publish our client list. From time to time, with permission, we will publish case studies describing how we meet certain client objectives. Meanwhile, here’s what some of our current clients have to say …

Whistler Film Festival

Magnify helped us to assess our website and social media campaign, and to develop a
strategy that matched our business objectives. This process really enabled us understand
what was working, where major improvements were needed and what opportunities existed.
I am delighted to report that the strategy is working and the proof is in the results. Now that we are headed down this path, there is no turning back.
— Shauna Hardy Mishaw, Executive Director

District of Maple RIdge

When the District of Maple Ridge took on a project to promote festivals in our downtown this past summer – Magnify stepped up. This project was a complex, community based project with limited funding, multiple partners and an impossible delivery timeline but they delivered. Discover Maple Ridge was the result www.mapleridgeweekends.com

With their insight and experience the Magnify team worked WITH us to create a really great solution. In addition to really ‘getting’ what we needed their ability to deliver measurable results set them apart. In our experience their team is easy to work with and always goes the extra mile. Thanks, Magnify!
- Sandy Blue, ABC, Manager Economic Development

The Tartan Group

In a digital world that changes at the speed of light, Magnify Digital keeps
us constantly in the know. Thanks to Magnify we are able to provide our
clients with innovative and creative digital communications services
that keeps their brand top of mind in the ever growing digital
landscape. Magnify makes us look good.
— Deirdre Campbell, President

What’s Cool?

Everyday, often every hour, our trend watchers are finding clever, even revolutionary new apps, widgets, and portals. Here is where we share those findings with you. If you want to discuss anything you see here or would like to share your findings, get in touch on Twitter or on our Blog. We also welcome emails, phone calls, and singing telegrams. View What’s Cool Archives

Licensing

If you are a PR firm, marketing or advertising agency looking to offer an online digital strategy to your existing or new client base, without bearing the overhead, Magnify Digital has the solution.

Licensing our proprietary ALERT system enables media and
communication firms or social media marketing start-ups, the ability
to leapfrog over the competition to bring clients crisp, well-
articulated digital strategies, from design to implementation, all
of which deliver measurable “bottom-line” driven results.

It means you bypass the need to bolt-on a costly web strategist
or the high-risk of investing in educating your in-house team, only
to find they cannot walk-the-talk, or worse, they just plain walk.

The monthly license fee includes: online access to the ALERT system; an easy
step-by-step process for creating assessments, strategies and monthly reporting.
It gets better. We train up to three members of your staff (2-day seminar), and supply you with reporting templates.  Oh, there’s more. How about 24/7 access to our case studies, trends reports, white papers, and test kitchen findings? Sorry, there are no Ginsu knives available with this offer, but there is lots of cutting-edge stuff. For more information, please contact us.