In the fiercely competitive world of travel and tourism, standing out is no easy feat. With many businesses vying for attention you need more than just a good offer – you need captivating storytelling. A good story not only inspires action but also increases the likelihood that viewers will remember your brand. And guess what? Customers love it – 92% of audiences actively seek storytelling in ads.
Storytelling is a powerful tool. It taps into the emotional and physical aspects of the travel experience to create a deeper connection with your customers.
Here are 5 tips to help your business leave a lasting impression:
Spice It Up! Make local people and culture the stars of your story. Embrace the traditions, textures, and authenticity to create an immersive experience that invites exploration. Intrepid Travel’s “Local Living” series lets travellers stay with locals, immersing themselves in authentic culture. By sharing community stories and traditions, Intrepid Travel appeals to those seeking genuine connections.
Paint with Words Use expressive language to describe landscapes, cultures, and experiences. Invite readers to envision themselves in breathtaking scenes, creating a desire to witness the beauty firsthand. Instead of just advertising travel packages, tell the story of an unforgettable expedition. Inspire travellers to imagine themselves immersed in bucket list experiences, perhaps on safari just steps away from lions on the prowl. Lonely Planet’s travel guide uses descriptive language to take readers on a journey to various destinations worldwide. In their Japan guidebook, they vividly depict the lively streets of Tokyo, the serenity of Kyoto’s temples and the breathtaking landscapes of Hokkaido, encouraging readers to explore Japan’s diverse attractions.
Captivate with Visuals Enhance your storytelling with high-quality images and videos. While expressive language paints a mental picture, compelling visuals can amplify the emotional impact and add depth to your storytelling. Build a large collection of short-form video content that can be used across key platforms, from your website to social media. Customize these videos to suit specific markets or customer demographics. Customer attention spans are short, so 20-second videos covering different aspects of your offering may be more effective than longer-form content. VisitScotland’s videos showcase Scotland’s breathtaking landscapes and vibrant culture. From aerial shots to close-ups, visually stunning videos capture Scotland’s essence, inspiring viewers to experience it firsthand.
Inspire Action Create a compelling call to action that turns daydreamers into participants. Whether it’s to book a trip, tag a friend, or share their own stories, a well-crafted call to action adds a sense of urgency and purpose. Contiki effectively promotes action through its marketing materials by offering alternative deals like “Save 10% on your first trip” and prompting them to “Book Now” on their website. This straightforward approach motivates potential customers to take a leap and embark on their travel adventures.
Consistency is Key Maintain uniformity in your brand’s visual elements including colours, logos, and tone of voice, across all platforms. A cohesive brand story strengthens your identity and streamlines the process for potential customers to recall and connect with your message. The Ritz-Carlton Hotel Company maintains a consistent brand across all platforms, including its website, social media channels, and its global properties. This ensures their identity as a provider of exceptional luxury experiences is constantly reinforced, fostering trust and loyalty among customers.
A picture is worth a thousand words, and in the world of travel, a compelling story can be priceless. Set your travel business apart. Contact the Magnify Digital team today!