TikTok, the social media giant synonymous with short-form videos, has launched a new app called TikTok Notes. While it might seem familiar – it allows users to share photos and captions – TikTok Notes exists as a separate app and focuses heavily on informative text content alongside the visuals.
A Focus on Text and Searchability
Unlike standard TikTok captions, Notes allows for much longer written content, almost double the length of what Instagram permits. This shift suggests a strategic move towards creating content that is informative and easily discoverable through search.
A Lifestyle Lens
While Instagram showcases a vast array of content, TikTok Notes seems geared towards a more specific niche: shareable photo-text content focused on lifestyle topics. Think travel tips, recipe ideas, or glimpses into personal hobbies.
Should You Be Using TikTok Notes for Your Business?
It’s still early days for TikTok Notes, and recommending it as a must-have platform for all businesses might be premature. It’s one more content-consuming channel to manage. Best to do fewer platforms well. However, for Magnify clients — mainly film, television, web series producers, and travel and tourism operators, there may be interesting potential:
Film, Television and Web Series Producers
Share Behind-the-Scenes Exclusives: Offer fans a sneak peek into the creative process with exclusive photos and insights. Share glimpses of filming locations, set design, or costume fittings.
Fuel Anticipation: Build excitement for upcoming releases with captivating photos and short text teasers that hint at plot lines or introduce new characters.
Promote Engagement: Spark conversations with viewers by hosting interactive polls and Q&A sessions about favourite characters or plot twists.
Unearth Hidden Gems: Promote lesser-known content by showcasing captivating photos from outtakes or behind-the-scenes moments.
Travel and Tourism Operators
Showcase Visually Stunning Destinations: Travel content thrives on high-quality visuals. Use captivating photos to showcase the essence of your destinations and inspire viewers to visit.
Offer Quick and Easy Travel Tips: Offer bite-sized advice on must-see sights, local culinary experiences, or hidden gems.
Partner with Influencers: Collaborate with travel content creators to showcase your destinations through their unique lens and established audience.
Run Contests: Host contests that encourage user-generated content related to your destinations, like photo submissions or creative captions.
Key Takeaways
While the long-term success of TikTok Notes remains to be seen, the platform offers intriguing possibilities for travel and entertainment businesses. By leveraging the informative and visual nature of Notes, these businesses can connect with potential customers in a fresh and engaging way.
Remember, the key to success on any new platform lies in consistent posting, optimizing content for searchability, maintaining a clear brand voice, and actively engaging with your audience.
So, is TikTok Notes the next big thing? While it’s too early to say for sure, one thing is certain: it’s a space worth keeping an eye on!