SCENARIO
Freedom Biker Tours, a Canadian motorcycle tour operator, was looking to enhance their brand presence, boosting web traffic, and driving bookings for their 2023 tours. Considering their niche-market focus and the evolving post-COVID tourism landscape, they required a tailored digital strategy.
Solution
Magnify Digital undertook a detailed assessment of Freedom Biker Tours' brand and goals, crafting a tailored strategy to address their unique needs.
The Magnify team implemented optimizations designed to address the issues identified in a comprehensive SEO audit, not only to improve visibility but also to attract organic traffic. These optimizations ensured the website resonated with the target audience of niche motorcycle enthusiasts.
Magnify Digital identified Facebook and Instagram as optimal platforms for Freedom Biker Tours to connect with their prospective clients. These platforms provided a dynamic space to engage with the niche community. Crisp, targeted content was a key focus, ensuring that every post resonated with the distinctive interests and preferences of biker enthusiasts. The brand’s tone of voice was infused throughout the content, creating a cohesive and authentic online presence that effectively captured the spirit of Freedom Biker Tours.
To amplify the reach and impact, a targeted paid ads campaign was executed across key platforms including Facebook, Instagram, and Google Search. All activations were tracked using ScreenMiner (Magnify Digital’s proprietary audience analytics platform) and optimized accordingly.
Results
Freedom Biker Tours successfully launched their inaugural Summer 2023 tour and secured early bookings for the 2024 season.
Magnify Digital's website optimization achieved 71.6K impressions in key regions, including Canada, the U.S., the U.K., and Australia. Simultaneously, the average engagement time increased, signalling heightened user interaction and content interest.
On Facebook and Instagram, the combined reach surpassed 1.02 million users, demonstrating the effectiveness of organic social media optimizations. This effort not only enhanced visibility but also generated significant engagement, with 55K interactions and 56.4K link clicks. The approach fostered a community around the brand, gaining 3.2K new followers.
The paid ads campaign delivered over 52K link clicks. The campaign achieved an impressive average click-through rate (CTR) of 2.46%, surpassing the industry average by 91%. Maintaining a low average cost per click (CPC) of $0.16, it again outperformed the industry average (by $0.47).
The holistic success across the website, organic social media, and paid ads showcased the effectiveness of Magnify Digital's tailored digital strategy for Freedom Biker Tours, resulting in increased web traffic, heightened brand awareness, and early bookings for the 2024 season.