Erin Garrity

Vice President – Strategy & Interactive

E: erin@magnifydigital.com
T: @ErinGarrity

Erin Garrity types the talk. An avid micro-blogger and social TV trend watcher, her virtual hangouts include Lost Remote, ReadWriteWeb, Wired, TheNextWeb, Google+ explore, NYTimes Tech, AdAge, Fast Company and Twitter of course. In Internet terms, she’s been at it for awhile, crafting online content since 2001. Hailing from a TV production background, Erin’s experience runs the gamut from establishing and leading a news crew in West Africa, to the 21st annual Gemini Awards, to helping pioneer content sharing and two-way conversations for CBC’s Emmy nominated series ZeD. As VP of Strategy & Interactive Content with MAGNIFY, Erin gets what matters. She leads a creative team of strategists who think different, because they are different.

Magnify helped us assess our website and social media campaign, and to develop a strategy that matched our business objectives. This process enabled us to understand what was working, where improvements were needed and what opportunities existed. I am delighted to report that the strategy is working and the proof is in the results. Now that we are headed down this path, there is no turning back. — Shauna Hardy Mishaw, Executive Director, Whistler Film Festival