Our roots are in television. Our wings are online.
Twenty years ago when computers were coal burning and everyone watched 60 hours of TV a week, our sister company, Out to See Entertainment, was kicking serious TV & film butt. Still is.
Along the way we learned that viewers were changing with new technology. They were consuming content via myriad multi-platforms, not just TV. We also learned that if you did not go to meet them out in these new frontiers, you’d get left in the dust.
Today every television and film project in the world must be multi-platform. Full stop.
At Magnify Digital, via Out to See Entertainment, we came to understand the need for TV, film and new media to learn to tango.
So we did something about it.
We work with producers to build television and film projects into rich, trans-media interactive online experiences. It’s about building a full digital ecosystem around a concept, allowing audiences the ability to crawl inside content, skim the bits they like, and then burrow down into the sticky parts they love, thus experiencing content how they want, when and where they want. We help you to “eureka” the big idea for your interactive website, gaming extensions, mobile apps, or online shopping experience. Then we bring together the team and nail the online plan. For the producer, it’s seamless — you maintain control of the vision and the rights.
Once a project is ready to go, we design, implement and measure a comprehensive social media strategy to ensure the trans-media offerings reach the biggest potential audience.
Even better, we know where to find buried treasure. In Canada, there’s funding to make this type of integration a reality. We know where it is and we know how to get it.