Creating, using and managing your personal or business Twitter account is a lot of work. If you didn’t realize this when you first created your Twitter account, it is likely being left idle and unattended for weeks or even months.
Many accounts have faced this fate and many more will likely join them in the Twitter abyss where fail whales loom and Twitter droppings litter the ground.
Twitter users may have abandoned their accounts for a number of reasons, for example, stating:
- “I don’t have time to tweet anymore”
- “Twitter isn’t that exiting or fun anymore”
- “I don’t think anyone is even reading my tweets”
These are legitimate reasons, but there are ways you can overcome them.
Twitter is an effective tool that can be used in a strategy to reach real goals and objective. Using Twitter effectively, however, takes dedicated time and resources.
Here are some ways to overcome the challenges of using Twitter.
I don’t have time to tweet anymore
Tweeting on a daily basis is a challenge for many people. Finding and creating valuable tweets beyond what you ate for lunch today, takes time. This is where technology comes in.
There are many free tools that can help you tweet on a consistent basis.
Hootsuite allows you to preschedule tweets to publish them at a later date. If you know you’ll be busy the entire day tomorrow, why not schedule a tweet or two in advance.
Twitter isn’t that exiting or fun anymore
It’s true that the dramatic growth of Twitter adoption has plateaued a bit, but what’s special about Twitter is not the tool itself, but what you make of it. If you’re bored with what you’re currently doing on Twitter, why not try something new?
Use a 3rd party app, such as StumbleUpon’s iPad app to discover new content and configure your new stumbles to publish on Twitter. (If you need help on how to set it up, ask me in the post’s comments section).
Or maybe find a new group of Twitter users who share a similar interest as you or your business industry and start conversations with them. You can discover new users through Twitter lists, through Twitter directories like WeFollow.com or through hash tags like #canucks (for Canuck fans) or #worldcup (for World Cup fans).
I don’t think anyone is even reading my tweets
It’s hard to be motivated to tweet on a consistent basis if you think you’re speaking to a void. The best way to increase the number of people who read your tweets is by building solid relationships with other Twitter users. Those who find you interesting will likely read and perhaps even retweet your tweets.
Do you feel good when someone retweets your tweets? Well, you’ll probably make them feel good by retweeting their tweets too.