Over the last several years lots of social platforms have come and gone. Some are slowly fading away. It’s really hard to keep track of where to spend your time and energy! 2012 will remain a big year for big players such as Facebook, Twitter, Google+, YouTube, and LinkedIn and similarly, we should also expect to see exponential growth for newcomers like Pinterest. However, as newcomers gain momentum, we will start to see other social networks fizzle off. Here are 5 social platforms we think you should put on your “fadar” (aka fading radar):
- Quora: The question and answer platform was predicted to be the next big thing in 2010. However, half way through 2011 the big buzz surrounding the site slowly started to fade off. The site still receives decent traffic, with an estimate of 500,000 users, however, as new social sites emerge Quora might not be at the top of social minds.
- Digg: The once beloved site-sharing website has been dying a slow death for several years. It hasn’t been able to compete with sites like Reddit, Facebook, and Twitter. It is my opinion that it is just a matter of time before it completely fizzles off. A few months ago it did launch a new version of the site, however, it doesn’t seem like users found it very appealing. A couple of years ago a great article would have received on average 3000 Diggs, now you’re lucky if you even get 100.
- Delicious: This social bookmarking site had everything going for it back in 2005. It was new to the scene and had no real competitors. What happened? As new bookmarking sites started to saturate the market Delicious didn’t reinvent quickly enough. Rumors are it might shut-down or sell its technology.
- Gowalla: This location-based site was once a fierce competitor for foursquare, both entering the market at about the same time 2 years ago. However, foursquare quickly gained momentum with over 1 billion check-ins to date, leaving Gowalla in the dust. Gowalla’s leadership has now joined forces with Facebook. According to industry insiders, Facebook has not purchased the technology, only the talent. Gowalla will slowly fade out.
- QR Codes: There’s a huge online debate about whether QR (Quick Response) Codes are slowly starting to die off before they’ve even had the chance to really take off. Some people may think, why would QR Codes be on the “fadar”? I see them everywhere? Well, that’s exactly my point. The ubiquitous use of QR Codes in often ill-conceived marketing efforts, is what might lead to its demise.
What do you think? Do you take issue with any of the above observations? Are there networks or tools you feel should be on the fadar?
This is about how a smell tells the story of technological evolution more succinctly than any graph, statistic or history lesson ever could.
Friends of mine have a vintage stereo in their dining room. To be exact it’s an RCA Victor Stereo Orthophonic circa 1950.
This piece of technology occupies about as much space as a loveseat.
It is beautiful, in pristine condition.
Polished and cherished for 60 years.
It was when my friend lifted up the heavy wooden top to reveal the turntable that I was really struck… by the smell of history.
Pretending to take a closer look at its inner workings, I leaned in and inhaled.
Even if my eyes had been closed, I would have known that scent.
The musky essence of another era.
And then I wondered.. what would Facebook smell like?
Back then, technology took up physical space and soaked up the scent of the times. Now it takes mental space, cloud space and server space.
Unlike the Victor Stereo Orthophonic, 60 years from now it is unlikely you will pull up an archived version of Facebook and breathe in the aroma of these times. Not to mention the fact that you will never be able to rest your glass of wine on Facebook.
I woke up to my alarm clock, yawned and wondered what day it was today. Realizing it’s Tuesday, I brushed my teeth, took a shower and got dressed for work.
I sat down at the kitchen table to eat my favourite cereal, Honey Nut Cheerios. As I poured out the cereal, a small holographic sticker fell out of the box. Picking it up, I thought, “They still make these?” and had a good chuckle at myself. Stretching out, I reached for my iPad across the table and opened up the Vancouver Sun. The Headline News was “Google Bought Another Country”…go figure. Right beside the headline I saw the Flash video playing an ad for our client. Yes, it was Flash!
My iPad suddenly spoke, “It’s now eight o’clock”. I took a quick glance at the clock, hoping my iPad was somehow lying. I jumped off my chair, grabbed my MacBook Pro and darted for my car, knowing how bad the traffic would be in the morning.
I slipped into my car, where the fun begins every morning. My Google Android equipped car powered up and gave me a report on any traffic accidents on my route. After that I told Jessie (Yes, I named my car, Jessie) to login to Twitter and read the latest tweets from my Twitter List. Hands-free of course, it’s great how voice-recognition technology has come along.
As always it’s cloudy and raining in Vancouver. Pulling up to a red traffic light I started daydreaming about what it was like back then, driving without a HUD windshield. The windshield is great especially while driving at night or in the rain when visibility isn’t that great…
“The traffic light has turned green”, Jessie spoke.
…or for drivers who are often preoccupied.
I drove past Cambie & Broadway and Jessie prompted me, “Moyra checked in at this Starbucks 15 minutes ago. She recommends the Chai Latte”. Jessie’s hooked up to Foursquare, of course, and all my other social media accounts. Location-based social media marketing at its finest wouldn’t you say? I was tempted to stop by, but I was going to be late for work.
I arrived at work. (To be continued…)