There are so many social tools and networks that it’s hard to know which ones to invest your time in. Even though the internet gives you the power to research to your heart’s content, chances are by the time you’re halfway through researching – everything will have changed. So and so bought-up so and so, and such and such no longer does that – now it does this.
Leave it to us. This is what we do. Research and then update this type of content in our ALERT® and ALERT-TV+ systems, and then research again. ALERT® and ALERT-TV+ are all about cutting through the clutter.
Below is an excerpt from ALERT-TV+. It’s entitled “Social TV Tools to Watch”. These are not to be confused with the social TV tools we regularly use and recommend, like:
Instead, the following tools are ones that we see still evolving and/or emerging.
Social TV Tools to Watch
Shazam is widely known as a music identifying service for mobile phones, but Shazam also has applications for TV. In fact, Shazam has stated publicly it feels its brightest prospects lie in television shows. “Extra content” for a given show can be offered up to the audience through Shazam. The timing of when these show extras are served up, is prompted when the Shazam logo appears on the screen. “Shazam’s David Jones told (ReadWriteWeb) that tweets and check-ins (from apps like GetGlue and Miso) are not compelling enough for users. The bonus content a user gets on Shazam, he suggested, is more compelling.”
Mobcaster is a funding platform for TV creatives and producers to pitch their ideas directly to the audience rather than the networks. The audience can then choose to fund a show or not. “The viewer doesn’t just engage with the content once it’s landed on their screens, he/she engages with the show at the very beginning, using their voice and support to actually get the show made.” This crowdfunding site is one to keep an eye on for how it might disrupt the traditional path a television show must follow to become a success.
Peel is a social TV app that currently only works on Samsung Galaxy Tab 2 devices (pre-installed). Peel is a personalized TV guide. The more members rate their favourite (and least favourite) shows, the smarter Peel becomes with its personalized recommendations. Peel, like other social TV apps, also allows users to share what they’re watching via Twitter and Facebook and follow friends. Notably, Peel developed a real-time engagement feature this year for American Idol. Viewers could boo or cheer in real-time to the judges using Peel. (It should be noted American Idol was not an official partner)
ClipSync is designed to bridge the gap between how viewers socialize and how viewers watch a show. The technology created by Clipsync enables viewers watching a TV show or film to connect virtually with any number of friends. Audiences can “launch live movie groups and participate in special events for specific films… to interact around live events, director’s cuts, deleted scenes, special screenings, interviews and premieres.” – Source
Loyalize is another social TV tool that creates real-time participation between a show or live event and its audience. Loyalize gives content providers a way to integrate white label experiences into their programs; experiences like games, polls and chats. The more audience members participate, the more rewards they receive. Rewards can then be redeemed for branded merchandise.
Time Magazine voted IntoNow the best smartphone app of 2011. Currently only available in the USA, IntoNow allows users to tag shows they’re watching. As stated on its App Store page:
“Just tap the green button when you’re watching TV- whether live or recorded – and IntoNow will identify the show and reward you with related content, personalized recommendations, and discussions to connect with friends.”
TVplus creates immersive, interactive experiences for viewers while watching their favourite shows. “The technology uses audio fingerprinting to identify a given piece of content and sync a viewer’s second screen device to the exact moment within the show. TVplus then delivers relevant contextual and social content at specific moments of the program, creating deeper engagement for viewers and additional connection opportunities for networks, content creators, cable systems and brand advertisers.”- Crunchbase
What other social TV tools are out there that you think are worth sharing?