schedule
How to Create a Facebook Schedule
Photo Credit: theogeo
With Facebook’s 400 million users, companies are flocking over to Facebook to setup a Facebook Page for the company. However, with everyone’s busy schedules, these Pages are often neglected and never fully leveraged.
Similar to the Twitter Schedule and Flickr Schedule I blogged about earlier, here is a Facebook Schedule to help you maintain an active and valuable presence on Facebook. To note, each company’s plan and investment on its Facebook Page will be different. This schedule is geared towards small businesses.
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Day of the Week |
Activity |
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Monday
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Publish a blog post and post a message about it manually or automatically using an app like Networked Blogs or Social RSS. |
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Tuesday
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Post a link to industry news or something your fans will find valuable. |
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Wednesday
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Publish a poll with a question relevant to your company or industry. You can use apps like Poll Daddy Polls. |
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Thursday
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Find and/or engage members of Facebook groups related to your company or industry. When interacting with group members, it is important to offer information that is valuable to members and not simply promoting your own company. |
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Friday
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Offer something exclusive to your Facebook fans. Show your fans that you appreciate them by giving them something exclusive. This may be the latest news about the next company event. It may be a special discount, coupon or gift. It may even be a simple thank you. |
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Saturday & Sunday
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Day off. |
Give it a try and let me know how it goes.
Victor
eMarketing Strategist
Tags: facebook, guide, how to, pages, schedule, Social Media
How to Create a Flickr Schedule
Flickr is one of the most popular photo sharing networks. According to Compete.com, Flickr received over 26 million unique visitors in January 2010. Tapping into this network can be both fun and beneficial for your company. However, many of us are caught in our busy schedules and simply can’t find the time to engage on Flickr. After creating a Twitter Schedule, I realized that making manageable schedules is a great tool for engaging, interacting and maintaining an active presence on any social network.
In many cases 15 minute a day is all you need. Like they say, 15 minutes a day keeps the cobwebs away…well maybe “they” is just me.
Each person’s individual schedules will vary, but below is my proposed schedule for engaging on Flickr on a consistent basis.
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Day of the Week |
Activity |
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Monday
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Upload Photo Day- upload 2 photos to your Flickr photostream (make sure to include all the fixings – title, description, tags). |
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Tuesday
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Commenting Day – find 2 or 3 photos your contacts or other people have uploaded and make a comment on the photo. Show your appreciation for other people’s contributions to the Flickr community. |
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Wednesday
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New Contact Day – make a new friend by adding someone as a contact. This is a great way to meet interesting people and to find great photographers. |
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Thursday
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Group Participation Day – there are many great photo groups on Flickr. Find some you are interested in and participate. For example, Guess Where Vancouver is a fun group where members guess where photos were taken in Vancouver. |
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Friday
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Commenting Day – find another 2 or 3 photos and make a comment. |
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Saturday
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Photo Day – Take 2 photos for Flickr |
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Sunday
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Rest Day – We all deserve a day to rest. |
Give it a try and let me know how it goes. Improve your “Flickr” life.
Victor
eMarketing Strategist
Tags: engaging, flickr, guide, how to, schedule
How to Make Twitter More Manageable
Twitter is a great tool to engage with people, build connections and share ideas. However, for someone new to Twitter, who also has a full-time job, kids to look after and a whole lot of other things going on, maintaining an active and valuable presence on Twitter may be a challenge.
But where there’s a will, there’s a way.
Just like how you might schedule your daily tasks, you should make a schedule for engaging on Twitter. I propose 15 minutes per day, 6 days a week. The 7th day is your scheduled rest day.
The following is a sample weekly schedule to help make Twitter more manageable while making it a valuable experience. In addition to following this suggested schedule, it is also important to respond to @replies and DMs in a timely manner.
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Day of the Week
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Topic
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Monday
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Question of the Week Every Monday, ask your followers a question. The question can be related to your profession or simply something you’re interested in. |
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Tuesday
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Tuesday Tips Every Tuesday, you should publish a tweet that adds value to the Twitter community. Think about what you’re really good at and show small facets of knowledge with your followers. You’re limited to 140 characters afterall. |
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Wednesday
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Sharing is Caring Every Wednesday, a tweet should be published to share content from another person (Blogger or Twitter users). Sharing valuable information on Twitter adds to the community. These tweets can be a RT or can be commentary + a link to a blog post. |
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Thursday
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Engaging Followers Every Thursday, a tweet should be published in response to another user’s tweet. You should read your Twitter stream and look for a recent tweet to respond to. |
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Friday
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FollowFriday Every Friday, many users use the #ff (or #followfriday) hashtag to endorse other Twitter users. Although some spam users have abused this hashtag, when used sparingly, it helps your followers find other interesting users. Every Friday, 1 #ff tweet should be sent to endorse 4 select users. |
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Saturday
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Personal Reflection/Observation Every Saturday, a tweet should be published that is not about work or business. The tweet can be related to something you saw or thought about during the week. |
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Sunday
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Scheduled Rest Day |
The more time you spend listening to other users, the more value you’ll get from interacting on Twitter. Do you have any other suggestions for making Twitter more manageable?
Victor Chan
eMarketing Strategist
Tags: manage, schedule, Social Media, Twitter
