magnify digital
Merging+Media Conference 2012 | ALERT-TV+
Merging+Media Conference is taking place from October 24 – 26. The event brings together cross-media thought leaders and award-winning strategies that will help you Innovate. Cross-pollinate. & Co-Create.
If you don’t have your ticket yet, Register Now!
If you registered already, don’t forget to check out some Hot Tips for the conference.
Our CEO, Moyra Rodger, will be participating in the “Who Owns What?: 360 Intellectual Property Rights” roundtable on October 24 (1:00-2:30 pm) and she will also be moderating the “Show Me the Money!: Financing + Distributing the 360 Property” session on October 25 (4:30-5:25pm).
Finally, other than attending the great line-up of sessions, be sure to come say “Hi!” to the ALERT-TV+ team at the Merging+Media 2012 Innovation Gallery. ALERT-TV+ is our online audience engagement system and it is designed specifically for producers and broadcasters to create effective cross-platform strategies that deliver measurable results.
We look forward to meeting you at the conference.
Tags: 2012, ALERT-TV+, cross media, magnify digital, Merging Media Conference, Moyra Rodger, transmedia
ALERT™ Tip: Geo-Targeted Twitter Search in Hootsuite
Twitter is a great tool for discovering what people are saying about a company, brand, or any other topic. However, if you are only interested in conversations from a certain location, using Twitter’s search function might not be very helpful.
Overall, Hootsuite is a great tool for managing your company’s Twitter account. One particular feature makes it exceptional for finding conversations from a specific location.
Geo-targeted Search
Here’s how you use it:
- Log into Hootsuite (or create a new account if you don’t have one).
- Click the magnifying glass located at the top right.
- Enter the desired keyword in the Search Twitter field.
- Click the circular (cross-hair) located right of the search field.
- In the window that pops up, click the Save as Stream button.
The resulting stream will show tweets that include your desired keyword, in your proximity.
Now if you want tweets from a location that is different from your current city, you will first need to determine the latitude and longitude of the desired location. You can use http://itouchmap.com/latlong.html to figure out the coordinates.
How to Edit Geo-Targeted Search
- Locate the stream you just created in Hootsuite.
- Click the inverted triangle located at the top right of the stream.
- Select Preferences from the drop down menu.
- In the search query field, replace the existing coordinates with the desired coordinates (make sure you only replace the coordinates section – bolded in this example “canucks geocode:49.2639013,-123.1117966,25km”).
- If you want to expand or restrict the geo-target radius, change the distance configuration in the search query (25km is the default distance).
- Click the Save Changes button.
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Brought to you by ALERT™
ALERT™ is a proprietary system for creating online strategies that deliver measurable results. The five stage process (Assess, Locate, Engage, Respond & Track) and web application helps traditional marketing, advertising and PR agencies learn and adapt their skills to become online power houses.
For more information on licensing ALERT™, contact us.
Tags: ALERT™, geo-target, HootSuite, licensing, magnify digital, search, Twitter
An Experience at F5 Expo in Vancouver
On April 7th, some members of the Magnify Digital team attended the F5 Expo at the Vancouver Convention Centre. Different people had varying opinions about the conference, panels and trade show. All in all, it was an experience.
The morning started with a surprise for attendees and organizers alike. I was greeted by a room full of people waiting in line at the entrance of the Convention Centre – technical difficulties. After an hour wait, I was finally able to check-in.
The day went well. I visited some booths at the trade show and attended some of the panel discussions. Here are a couple interesting points I heard from the panel discussions:
- If a search engine user sees a company’s results in both paid and organic listings, they are 25% more likely to click through on either listing
- 60% of Canadians use more than 1 search engine
- “Viral is an outcome, not a plan”
- YouTube has made videos eternal – watch what you say
Overall, the conference sessions were okay, but the opportunity to connect with other people at the conference was the highlight of my day.
Here’s what other people are also saying about their experience at the conference:
- Do a quick search on Twitter for #F5Expo.
- Read a student’s F5 Expo journey.
- Or a person’s personal insights and inspirations attending F5 Expo.
- How about, F5 Expo as experienced through Twitter, 140 characters at a time.
So, what was your experience at F5 Expo?
Victor Chan
eMarketing Strategist
Tags: experience, F5 Expo, insights, magnify digital, vancouver convention centre
3D TV Wars
Three major players have come out with 3D televisions for household consumers. Panasonic, Samsung and Sony all use different technology so the battle will be to see who will win market penetration first. Of course, the stylish 3D glasses from each manufacturer will also play a role.
Tags: 3D TV, magnify digital, Panasonic, Samsung, Sony, what's cool
Can Your Puppy Tweet?
Mattel created a toy that will allow dogs to publish tweets on Twitter. A small device that attaches to your dog’s collar will randomly generate 1 of 500 tweets whenever it detects barking or movement. This tweet will then appear on the Twitter profile you create for your puppy. (source)
Tags: magnify digital, mattel, puppy tweet, toy, Twitter, what's cool
