Move over Explorer. Here comes something leaner. (tell me you’re old enough to remember Sizzlean)
Working in online strategy and regularly analyzing Google Analytics accounts for various clients, we’ve seen first hand the evolution of browser usage. We’ve watched traffic from Explorer moving from first position, to second, third, and so on. It comes as little surprise to many that Firefox, Safari and Chrome are gobbling up market share away from browsers like Explorer.
Although in the market place at large, Explorer is still on top (for now), these other browsers are experiencing significant growth. This summer, it was reported that Chrome now enjoys 20% of global internet browser market share. What this means to anyone with a website is it’s high time you ensure your website works well (read: isn’t wonky or dysfunctional) with these other browsers. Even better would be to look at your own analytics. If you see, under ‘Technology’ in the new GA, that the majority of your visitors use Chrome to experience your website, you will want to optimize it for this browser and ensure all future improvements consider browser usage. It’s surprising how often this is overlooked.
Do you have a favourite browser? Which one and why?