digital media
Future Digital Media Ninja at a Vancouver Internet Marketing Agency
The most interesting part of being an intern at Magnify so far has been participating in the process of ALERT (Assess, Locate, Engage, Respond and Track) for clients. Participating and contributing to the strategy from start to finish in all of its stages has been definitely a first for me. In my past experiences my tasks and responsibilities have been pretty much focused on one specific thing. It is very rewarding and refreshing to have a strategy, where one had a meaningful role in crafting and executing from start to finish, giving positive results for a client.
The most fun part of ALERT was participating in the team brainstorming sessions. It’s a great opportunity to get your ideas out there, as well as be exposed to new ones. Even when the ideas might not fit that specific client, they can be fine tuned and used for another project or client. The open nature of the discussions made it easy to engage other teammates and pick their brains on creative ways to use social media platforms such as Twitter and Facebook.
The less entertaining part of the process, but probably the most necessary would definitely be tracking. The procedural nature of tracking results and stats on a daily basis can get a little bit monotonous. However, one quickly learns that it is not any less important. Monitoring the performance of the implemented strategies will allow you to react and make the necessary changes to ensure that we meet client needs and project goals.
As an amateur web developer I have been able to observe firsthand the necessity of taking social media into consideration when developing a website. In order to be able to boost quality traffic and create online buzz, the site needs to have the ability to share content. The other interesting aspect is that the content needs to tap into online culture and add value to online conversations and interactions that occur on the different social media platforms.
It’s been an awesome learning experience working at Magnify for the past few months, and I can’t wait to learn some more in my quest to become a digital media ninja.
Tags: digital media, digital strategy, internet marketing, online marketing agency, Vancouver
