On April 11, 2012 Facebook launched a new platform called Groups for Schools focusing on the education sector. The service is only available for people with email addresses ending with a .edu from educational institutions. This new platform will allow students and teachers to share documents and comments amongst themselves, competing with software schools currently use. Some of these companies are already worried they may lose market share due to this new initiative. This was a great move for Facebook since the social media giant really wanted to make its mark into the education sector. This roll out will be pretty seamless since Facebook has already saturated most of the market for college students, and pretty much every other target market in the world; people from every sector and industry are on Facebook!
For digital marketers this new platform can only really benefit you if you are working strictly in the education sector. With limited access to the platform, it will be difficult to use it to market directly to this demographic. For students and teachers, this might actually be heaven; file sharing and engagement will be taken to you a whole new level. Students can also use this platform to create sub-groups for various activities on campus, and leave campus tips on the group page.
It is no doubt that Facebook is taking over the world, one sector at a time! What are your thoughts about Groups for Schools? Is Facebook monopolizing the web space?