ALERT™ Tip: Geo-Targeted Twitter Search in Hootsuite

Twitter is a great tool for discovering what people are saying about a company, brand, or any other topic. However, if you are only interested in conversations from a certain location, using Twitter’s search function might not be very helpful.

Overall, Hootsuite is a great tool for managing your company’s Twitter account. One particular feature makes it exceptional for finding conversations from a specific location.

Geo-targeted Search

Here’s how you use it:

  1. Log into Hootsuite (or create a new account if you don’t have one).
  2. Click the magnifying glass located at the top right.
  3. Enter the desired keyword in the Search Twitter field.
  4. Click the circular (cross-hair) located right of the search field.
  5. In the window that pops up, click the Save as Stream button.

The resulting stream will show tweets that include your desired keyword, in your proximity.

Now if you want tweets from a location that is different from your current city, you will first need to determine the latitude and longitude of the desired location. You can use http://itouchmap.com/latlong.html to figure out the coordinates.

How to Edit Geo-Targeted Search

  1. Locate the stream you just created in Hootsuite.
  2. Click the inverted triangle located at the top right of the stream.
  3. Select Preferences from the drop down menu.
  4. In the search query field, replace the existing coordinates with the desired coordinates (make sure you only replace the coordinates section – bolded in this example “canucks geocode:49.2639013,-123.1117966,25km”).
  5. If you want to expand or restrict the geo-target radius, change the distance configuration in the search query (25km is the default distance).
  6. Click the Save Changes button.

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ALERT™ is a proprietary system for creating online strategies that deliver measurable results. The five stage process (Assess, Locate, Engage, Respond & Track) and web application helps traditional marketing, advertising and PR agencies learn and adapt their skills to become online power houses.

For more information on licensing ALERT™, contact us.

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