Have You Ever Wondered “What if…?”
I believe innovation, inspiration and imagination begins with someone asking “What if…?”. Sometimes, when we’re in the midst of creating a digital strategy, implementing a marketing tactic or developing creative content, we conform to familiar ideas, paths and practices. But, what if we took a step back and challenged the current norms and limits in today’s online environment? Maybe, just maybe, we can create a spark that will set ablaze the next big success in digital strategy.
I will begin a series tackling the idea of “What if…?” I hope you will come along.
What if…Twitter allowed users to publish only 2 tweets per day.
For some users, publishing 2 tweets per day is already a lot to manage. For other users, it’s a huge restriction. This 2-tweet per day limit will likely affect the serial tweeters and the notorious spam bots the most.
Twitter is filled with a lot of noise. Some people try to manage it by only following back a small number of users, using hashtags to organize tweets or by using the search function to find desired information. Others simply give up on using Twitter.
But if Twitter introduced a 2-tweet limit per day, the noise would be drastically reduced. Here’s why:
- The quality of tweets by legitimate users should increase because they will have to think carefully about what they tweet. For example, “Do I really want to use up my quota and talk about what I ate for breakfast? Or should I save my last tweet of the day in case Google announces they are taking over the World?”
- Spam bots that plague Twitter will also be limited to the amount of spam they can generate in a day.
Limits, when used effectively in an appropriate context can help shape people’s behaviour. By creating scarcity, tweets become that much more valuable.
What do you think about a 2-tweet per day limit on Twitter?
Victor
Digital Strategist
Tags: noise, strategy, tweet, Twitter, what if
