What if … a new feature was introduced where Facebook Wall posts and Twitter tweets were automatically removed after 24 hours?
If you did not post anything new in a 24-hour period, your Facebook Wall and Twitter profile would be empty, showing just a blank page. If you’re managing a Facebook Page or a Twitter account for your company or client this would be a big deal. It’s equivalent to having a company website with no content.
Would this give you more incentive to publish content more frequently?
This hypothetical scenario isn’t very far from reality, considering the effective lifespan of the average Facebook post is 22 hours and the lifespan of the average Twitter tweet is 1 hour.
It’s a balancing act. Publish too infrequently and you’ll gain minimal benefit from your social media profile. Publish too frequently and you risk annoying your followers.
Keep this in mind the next time you are developing a digital strategy. Is your publishing frequency maximizing your impact online?
Victor
Digital Strategist
Photo Credit: JanetR3
Tags: facebook, lifespan, strategy, Twitter
