If you took in the big game yesterday you may have noticed that some of the commercials had already created buzz online. Volkswagen’s ads scheduled for release on Super Bowl Sunday were leaked 5 days earlier on YouTube, purposefully.
One day after the Wednesday February 2nd release, the commercials had gone viral – with “The Force” receiving more than one million hits. As I write this post, early Monday morning, the commercial is sitting at 15.5 million hits!
The strategy: by releasing the videos early, Volkswagen was able to engage audiences before the bombardment of other beer, cola or car commercials scheduled to hit the big screen during the game. The timing of the release was perfect. Volkswagen jumped the gun, and stayed one step ahead of the competition.
Pre-released or not, these ads were well received and have been touted some of the most memorable ads of Super Bowl XLV. Thus, showing us, once again – the power of video online. Check them out: “The Force” and “Black Beetle”.