http://www.magnifydigital.com/marketing-strategy/social-media-goes-wrong/ Magnify What Matters Fri, 30 Jul 2010 22:23:25 -0500 http://wordpress.org/?v=2.8.6 hourly 1 http://www.magnifydigital.com/marketing-strategy/social-media-goes-wrong/comment-page-1/#comment-54 Corey Dilley Fri, 29 Jan 2010 23:54:27 +0000 http://www.magnifydigital.com/?p=999#comment-54 It's exciting for consumers that the opinions of the public are now held in such high regard that the general population has the power to weed out bad (or at least insincere) companies. It's only bad news for companies that have traditionally relied on marketing alone for branding. Companies will have to excel in some way to some niche in order to use social media to it's full potential. Response alone can't change public opinion of a bad product, service, movie, charity, band, etc. It’s exciting for consumers that the opinions of the public are now held in such high regard that the general population has the power to weed out bad (or at least insincere) companies. It’s only bad news for companies that have traditionally relied on marketing alone for branding. Companies will have to excel in some way to some niche in order to use social media to it’s full potential. Response alone can’t change public opinion of a bad product, service, movie, charity, band, etc.

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