Everyone enjoys a great laugh once in a while, especially when it comes from a place you least expect. Usually businesses focus on promoting the unique selling points of their products and services, and forget to add a human element that keeps them real. Consumers love it when businesses make fun of themselves. It makes a brand more likable, more human. There is no formula for adding humor to advertising, and it can be done in various ways depending on your product or service. Here are some examples of my favorite digital ads that have gone outside the box of conventional marketing messaging and added humor to their marketing efforts:
- Dollar Shave Club – This startup created a witty video ad, similar in tone to the Old Spice campaign, that went viral earning over 4 million video views on YouTube and helping raise over $1 million in funding.
- LG Ultra Slim LED TV – LG created a video ad showcasing how easy it is to steal one of their ultra thin TVs. The campaign became viral, generating over 4 million views.
- Thor - the Marvel blockbuster film created a video campaign to promote the release of the new film by mimicking Volkswagen’s highly successful viral video The Force. The original video by Volkswagen garnered over 48 million video views, while Little Thor only reached 3 million views; however, in the viral video world that is still considered a significant success.
Hopefully these videos inspire you to consider using humor in your digital marketing! Which video was your favorite? Do you have other examples? We would love to hear about them.