ALERT®
Assess
Magnify identifies client goals, target audiences, reviews existing digital assets – websites, blogs, social media profiles – to gauge what’s working and what
needs to be tweaked, redeveloped or kaboom’ed and reinvented.
From there we nail key performance indicators and tie them
to measurable results.
Locate
“Build it and they will come?” Not necessarily. We’ve found it
often makes more sense to join a crowd that’s already
gathered. Magnify identifies the online haunts your consumer is
now inhabiting. It used to be that you pushed your message at them
in newspaper, TV, radio, billboard, bars and bookstores. Not anymore.
Magnify will take you to where your target market has moved.
Engage
“Sticky” is a word used to describe web content. Sticky means memorable, interactive and compelling. It is content you come back to and share with friends. Creating sticky content is Magnify’s domain of expertise. We can
power-out eye-popping vids, quirky copy, and cutting edge web and
mobile apps.
Respond
Today, it’s all about creating engaging two-way conversations with your customers. And when you do, guess what? They talk back. Ask tough questions. Give great feedback. We show you how to stand and deliver; to create and inspire dynamic conversations. Magnify helps you stay ahead and guide the flow of the conversations. It’s all about being timely, transparent, and authentic.
Track
Tracking or monitoring is an important and ongoing part of the ALERT® system. Our detailed monthly analysis gives website traffic info, trends and customer behaviour, allowing us to adjust the online marketing plan in order to ensure ongoing results.
