A.L.E.R.T. is an acronym that stands for the five stages of our process

Assess

MAGNIFY identifies client goals, target audiences, reviews existing digital assets – websites, blogs, social media profiles – to gauge what’s working and
what needs to be tweaked, redeveloped or kaboom’ed and
reinvented. From there we nail key performance indicators and tie
them to measurable results.

Locate

“Build it and they will come?” Not necessarily. We’ve found it often
makes more sense to join a crowd that’s already gathered. MAGNIFY
identifies the online haunts your consumer is now inhabiting. It used
to be that you pushed your message at them in newspaper, TV, radio,
billboard, bars and bookstores. Not anymore. MAGNIFY will take you to
where your target market has moved.

Engage

“Sticky” is a word used to describe web content. Sticky means memorable, interactive
and compelling. It is content you come back to and share with friends. Creating sticky
content is MAGNIFY’s domain of expertise. We can power-out eye-popping vids, quirky
copy, and cutting edge web and mobile apps.

Respond

Today, it is all about creating engaging two-way conversations with your customers. And when you do, guess what? They talk back. Ask tough questions. Give great feedback. We show you how to stand and deliver; to create and inspire dynamic conversations. MAGNIFY helps you stay ahead and guide the flow of the conversations. Smart brands turn feedback into opportunities. It’s all about being timely, transparent, and authentic.

Track

Tracking or monitoring is an important and ongoing part of the ALERT system. Our detailed monthly analysis gives site traffic info, trends and customer behaviour, allowing us to adjust course and deliver ongoing results.