The discoverability dilemma. We need a new playbook.
May 11, 2016
With the CRTC/NFB Discoverability Summit playing out in Toronto, I am reprising a couple of points raised in my March 2015 article for Playback. Namely that early stage audience and market research is an essential part of the equation if creators are to connect their content with audiences. Equally, that the key players in the game need a new
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