The internet is a powerful medium because it is not bound by time. You can find almost any information you want, when you want it.
Connect the internet to a mobile device (eg. smartphone) and its potential is greatly magnified. Now you can find almost any information you want, when you want it, where you want it.
This is the power of the mobile device. Mobile is becoming an increasingly important part of business and our lives.
Google CEO Eric Schmidt noted at the 2011 IAB Leadership Meeting, “mobile use is growing faster than allof Google’s internal predications”.
Add to that…
A recent IDC study concluded that about 1.5 million tablets will be purchased by Canadians by the end of 2011. As noted by Techvibes, this means roughly 1 out of every 23 Canadians will own a tablet by the end of 2011.
A survey by PopCap, a casual gaming company, found that over half of survey respondents said they had played a game on a mobile device at some point in their lives.
Games today. What tomorrow?
Successful business applications and marketing strategies that leverage mobile devices will help customers solve a problem by addressing what, when and where.
Do you have a business problem that can be solved with a mobile app?