Blog

Screen Shot 2015-03-30 at 10.57.15 AM

Discoverability Starts Here: Editorial by Magnify Digital CEO

Published in Playback on Monday, March 30, 2015. The CRTC decisions delivered by Jean-Pierre Blais last week sent successive shock waves through the Canadian production and broadcast communities. Mr. Blais presented a secondary point that reverberated less, though its implications are also significant and far-reaching. In his March 12th address to the Canadian Club of
 Read more…

Iphone image

Engaging Second Screen Users Through Automatic Content Recognition (ACR)

How often do you reach for your phone while watching TV? Perhaps there’s no need to reach because the device never left your hand. Second screening, or using an additional screen (typically a smartphone or tablet) while watching TV, has become the norm. According to a 2014 US report, 79% of TV viewers use a
 Read more…

laptop and stethoscope

The Importance of Online Reputation Management for Medical Professionals

People check online reviews for help with picking restaurants, hotels, and researching all sorts of purchases. So it would make sense that they would also read up on their doctors, surgeons, physicians, physiotherapists, and other health care practitioners. After all, if people are willing to read about the pros and cons of a toaster, they
 Read more…

Super Bowl XLIX

Super Bowl Ad for 30 Seconds or the Entire Internet for 4 Hours?

Some of us, myself included, might admit to watching the Super Bowl for some non-football related reasons: The halftime show The snacks The much hyped commercials, especially in the US According to Advertising Age, NBC sold all 70 Super Bowl ad slots, at a whopping $4.5 million for each 30 second spot. The well-paying advertisers
 Read more…

Corporate Holiday Greetings: How to Avoid a Backfire

I love the holidays. I am not a Scrooge. So, please forgive this somewhat Scrooge-y post. I have received many e-greetings from firms who are genuine in their intentions to wish their customers, friends, and  valued partners, all the best of the season. A few small firms have personalized the card with the names of
 Read more…