Blog

Discoverability – Tools for Finding Your Audience

Last month, I shared my view that discoverability is both a journey and destination. This is where the rubber hits the road. Now, let’s talk tactics. Every smart discoverability strategy, whether for film, TV, or digital media content, starts with a clearly defined target audience. At the very least, decide the age, gender, and geographical
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How Employees Can Help Boost Your Social Media

How Employees Can Help Boost Your Social Media

If you’re like most business owners or social media coordinators, you are likely always on the hunt for fun and engaging content to share online. Great content is the lifeblood of compelling, fresh, and valuable online footprints. Inspiring employees to generate visual content, photos and short videos, is one way to create a steady stream
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social-media-phone

Social Media Advertising: The Bigger Picture

The options and opportunities for self-serve social media advertising have grown rapidly in the past few years. Individuals and businesses alike now have access to social ad networks on platforms like Facebook, Twitter, YouTube, and LinkedIn. As shown in the revenue growth numbers below, advertisers are not shying away from this new advertising opportunity. Facebook’s
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Discover Your Audience So They Can Discover Your Content

Our CEO, Moyra Rodger, shares her thoughts on discoverability in an article for the Canadian Film Centre: “Discover Your Audience So They Can Discover Your Content”. “Discoverability is the buzzword on the lips of Canadian content creators, broadcasters, funders, regulators, and online publishers alike. The term is familiar but it still causes many of us
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E-commerce platforms

E-commerce Solutions for Small Businesses

If you own a small business and want to sell products online, you may be wondering where to start. Should you build an e-commerce website? Or work with what you’ve got, adding a shopping cart and checkout? Begin by asking yourself a couple of questions. How happy are you with your existing website? What do
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