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The discoverability dilemma. We need a new playbook.

With the CRTC/NFB Discoverability Summit playing out in Toronto,  I am reprising a couple of points raised in my March 2015 article for Playback. Namely that early stage audience and market research is an essential part of the equation if creators are to connect their content with audiences.  Equally, that the key players in the game need a new
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wordpress security

WordPress Security Best Practices

Is your website protected against malwares and brute force attacks? Most website owners underestimate the threat of cyber attacks. They do so at their peril. Cyber attacks can be costly, time consuming, and stressful. Google penalizes websites that are infected with malware by lowering their search rankings and sometimes blocking infected sites from organic and
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Tips For Getting Exposure on Snapchat

Now that Snapchat has announced it is planning to venture into eCommerce, the platform will likely attract even more interest from brands. Since Snapchat doesn’t have a discovery or autosuggest feature, users need to know the exact username of the accounts they wish to follow. This hurdle can make it challenging for brands to grow
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New Project: Addiction. The Next Step

We are excited to announce the launch of a very special project. Addiction. The Next Step (ATNS) is designed to transform how people think about addiction. ATNS will feature evidence-based research and resources to help break the cycle of shame and blame that so often accompany addiction. The project is a collaboration between Magnify Digital,
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Google Analytics

Tracking Website Events With Google Analytics

Google Analytics is a powerful web analytics tool for tracking website user statistics. The standard, out of the box code and installation provides a vast amount of valuable information. However, the tool becomes even more valuable when customized. One of these customizations is to track website events. Measuring how many people convert, or take an
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