In many cases, embedding a YouTube video in a WordPress post is as simple as copying and pasting the YouTube video’s URL into the WordPress post. You can find out how at http://en.support.wordpress.com/videos/youtube/.
The instructions also describe a method for customizing the YouTube video player’s size. However, if this method does not work for your WordPress installation, you can also try the method described below.
Locate the desired YouTube video and click the Share > Embed option.
In the video size drop-down menu, select custom size. Next enter the desired width of the video player. In the example above, the width is 400. YouTube will automatically set the height to resize the video player proportionally.
Make a record of the video’s YouTube URL (eg. http://www.youtube.com/watch?v=eAdXVxRDdws) and the dimensions for the YouTube player (eg. width=400, height=225), which will be used in the following step.
Log in to your WordPress site and locate the desired post/page to embed the YouTube video.
Copy and paste the following code in the location you want the YouTube video to appear.
Replace the width, height and YouTube URL attributes in the code above with the information you recorded for your desired YouTube video in Step 1. Your WordPress post should look like the example below once the code is inserted.
Using these few steps, you can add interest and variety to your blog with custom sized YouTube video.
You may have noticed a message in your Google Analytics Acquisition Channels report that says “Channel data is not available prior to July 25, 2013.”
The reorganization of Google Analytics data which occurred on that date is a potential problem for users accustomed to analyzing website traffic source data year over year or in a situation where traffic source data prior to July 25, 2013 is needed.
Traffic source data used to be divided into 4 major categories, Direct, Referral, Search, and Other. Now, the default traffic source categories (aka Channels) are broken into 9 categories. A list and definition of the default channels can be found at https://support.google.com/analytics/answer/3297892?hl=en&ref_topic=3125765.
For example, if you need to analyze and report on traffic source categories for 2013 compared to 2012, you’ll see that all Channel data prior to July 25, 2013 will be categorized as (not set). This isn’t very useful when trying to determine changes in traffic sources.
So what do you do?
One possible solution for analyzing more comparable data is to view the traffic medium data. While viewing the Acquisition > Channels report, select Medium as the Primary dimension.
This is not a perfect solution, but it will allow you to identify comparable traffic source categories for both periods. For example:
- Medium: organic = Organic search traffic
- Medium: (none) = Direct traffic
- Medium: referral = Referral traffic
- Medium: cpc = Paid search traffic
- Medium: banner = Display advertising traffic
The number and variety of mediums you see will depend on the complexity of your Google Analytics setup and custom tagging.
Hopefully this solution will aid you in your Google Analytics reporting.
Closing the loop between TV programming and social conversation: will ‘See It’ revolutionize social TV?
The recent strategic partnership between Comcast and Twitter for launching a new platform called “See It” could have huge implications for the way we access TV content.
The platform, which rolled out on November 22, offers U.S. Comcast customers the ability to tune into the TV channels owned by Comcast with a click of a button on Twitter. In particular, by clicking on the “See It” button on their mobile devices, they will open a Twitter “card” with several options, such as changing the TV channel, playing a show on demand or recording it on the DVR.
The connectivity between Twitter and a TV screen offered by the “See It” platform is revolutionary. Brian Roberts, the Chairman of Comcast recently stated he would like to see this platform act as an “instant online remote control”. In other words, he would like to give subscribers the ability to control their TV directly from a tweet. As the largest U.S. cable operator with over 20 million customers (according to Reuters), Comcast can’t be matched in its functionality to U.S. media consumers.
At the moment, the platform is only available for NBC Universal shows like the Voice, and less known reality shows and series. In the near future, however, the system will also be available for other networks such as NBC and NBC Sports Network. In addition, according to Roberts, “video distributors, websites and apps are already interested in getting on board to promote their content in the coming months”.
It remains to be seen whether “See It” will resonate with audiences. Either way, it is interesting to look at this development in a wider context. While there is nervous chatter in many traditional media corners as ad dollars and eyeballs shift to the Internet and mobile devices, “See It” potentially reverses the tide, driving viewers from social media back to TV. Who’d have thought?
Flash in the pan or novel new tool? We’d love to hear what you think. Please drop us a line.
According to Business Insider, the death bell tolls for TV. Old news you say? Perhaps, but BI has pulled together the data to back it up.
There are a few factors contributing to the decline of viewership and cable subscribers. Not surprisingly, it all boils down to the simple fact that we are choosing to watch “video” on devices other than our TVs. Consumption of video on mobile continues to soar. Subscription TV that bundles a bunch of undesired channels is becoming a thing of the past and it seems audiences may even be growing tired of PVRing their way through programming, especially when it can be summoned when and where they want it.
So where does this leave networks and content creators?
Smart networks realize that TV still works for large, live events we want to share on a big screen. Big sporting events, live concerts and some political events still draw mass audiences. To that end, broadcasters are cranking up ad prices which, as the BI article points out, has been masking ad revenue declines.
Networks have been less clever about engaging audiences online. For example, few are leveraging data about target audiences –their gathering spots, search habits, topics of conversation, demographics and spending intentions/history — and building fact based strategies to engage and monetize audiences before and after broadcast. These tactics are going to be increasingly important as viewers, and subsequently ad dollars, continue to move online.
Someone said to me recently that “transmedia doesn’t make money.” What a dumb statement. Transmedia, which is gooey code for engaging audiences in various aspects of a story across multiple platforms, is about five minutes old. Social media didn’t make money either when it started. Online audiences may be smaller, but who cares, if they are highly engaged and more motivated to buy?
For the first time ever, content creators have access to much of the same data (online) as broadcasters and distributors. Strategic content creators will leverage audience insights to create smarter, more commercially savvy pitches.
As many of our loyal blog readers know, this is our business and something I’m personally passionate about. Wearing my TV producer hat, I am thrilled to think I can connect with audiences directly either in tandem with, or apart from, a broadcaster. As many of you also know, we’ve spent the last number of years developing tools to enable both content creators and distributors (broadcasters, publishers) to find and distill audience insights – not just data, but real, actionable insights.
I’m pleased to announce that the next iteration of our flagship product, ALERT-TV+, is poised to turbo charge the process of surfacing and leveraging audience data as well as invaluable insights about your content ideas. Watch this space for updates about the Spring 2014 release of our next ALERT-TV+ update. It is the best and most exciting to date!
In early August, Kickstarter tweeted about its new open door policy for Canadians. The world’s largest crowdsourcing platform was promoting the elimination of a rule that had previously restricted those who could pitch creative ideas to the public.
Technically, Kickstarter has always been open to projects from any country. However, Canadians can now use their own banking information to pledge money to projects on the site (source) rather than using Amazon payments in US dollars to process transactions (source).
With $756 million pledged to Kickstarter projects overall this year (source), Canadians are lining up to get their foot in the door. Those seeking backers’ wallets for their projects, such as technology ‘geeks’ and film & video entrepreneurs, can register their projects online now and launch them on September 9th.
As alluring as Kickstarter’s popularity is, however, some Canadian-based users may not like the requirements currently stipulated for Canadian-based projects.
When selecting ‘Start a new project’ and ‘Canada’ as a current location, the US-based crowdfunding platform will inform you that you must meet the following criteria to start your Kickstarter project:
- You are a permanent resident in Canada either creating a project in your own name or on behalf of a legal entity with a business number.
- You have a Canadian address, Canadian bank account, and government-issued ID (driver’s license or passport).
- You have a major Canadian credit card.
- You are 18 years of age or older.
What it does not tell you is that when you reach the ‘Account’ tab on your project application and select ‘Individual’, your Social Insurance Number (SIN) will be required.
SIN numbers are a highly valuable piece of personal identity and are normally only disclosed to organizations such as an employer or government department.
Here is what Kickstarter fans had to say about it:
According to the Canadian Government, the Social Insurance Number is confidential and Canadians “share the responsibility of protecting (…) SIN from inappropriate use, fraud, and theft” with Service Canada. If stolen, SIN can be used by someone else to gain access to a wide range of benefits, services, and information in a person’s name.
Service Canada, the Government of Canada’s primary public website, also lists a number of entities that commonly use SIN for identity verification reasons. None of the entities include online crowdfunding platforms.
At the same time, according to Office of the Privacy Commissioner in Canada, “although only certain government departments and programs are authorized to collect and use the SIN, there is no legislation that prohibits organizations asking for it”.
Will the question of security stand in the way of Canadians wishing for their creative ideas to turn into products?
We welcome you to jump into a discussion with us!