Blog

Scallop

Creating a Digital Strategy is Like Cooking a Meal: A Simple Analogy

Creating and executing a digital marketing strategy is a lot like cooking a meal. The following table helps make the comparison. Cooking Digital Marketing Ingredients Content (text, images, video) Fresh ingredients make food taste better. Fresh content make messaging more attractive. Tools (stove, oven, mixing bowl, etc.) Tools (Facebook, Twitter, Hootsuite, etc.) Depending what tools
 Read more…

Magic8Ball

Online Fortune Teller: Sort Of

The Google Trends interface has evolved over the years, making the tool a lot more user friendly. Here are a few graphs generated in Google Trends that show how data can be presented and compared using the tool. Whatsapp vs. WeChat vs. Skype Facebook vs. Twitter vs. YouTube vs. LinkedIn vs. Myspace Social Media vs.
 Read more…

5448944597_3fe8324b75_b

How to Fight Comment Spam

Opening your website or blog to 2-way communication is a great way to connect online with your target audience. Unfortunately, there’s a tradeoff; comment spam generated by automated programs are a common occurrence. Comment spam can be annoying to deal with, but there are steps you can take to ensure only quality comments appear on
 Read more…

YouTube-ShareOptions

How to Embed YouTube Videos on WordPress

In many cases, embedding a YouTube video in a WordPress post is as simple as copying and pasting the YouTube video’s URL into the WordPress post. You can find out how at http://en.support.wordpress.com/videos/youtube/. The instructions also describe a method for customizing the YouTube video player’s size. However, if this method does not work for your
 Read more…

How to Compare Google Analytics Data with Channel Data Missing

You may have noticed a message in your Google Analytics Acquisition Channels report that says “Channel data is not available prior to July 25, 2013.” The reorganization of Google Analytics data which occurred on that date is a potential problem for users accustomed to analyzing website traffic source data year over year or in a
 Read more…