About

Magnify Digital is a boutique strategy agency specializing in products and services that enable businesses to create purposeful and powerful online profiles. We are based in Vancouver, Canada and service clients from Toronto to Dubai.

The Magnify team is a superbly skilled clan that lives and breathes all things Internet. We come from different walks of life, from lands far flung, and are united by our passion for technology, storytelling, social sharing, and a “new” way of doing business. Our core team includes …

Moyra Rodger

Founder and CEO

Moyra is a successful serial entrepreneur, an award-winning producer, and industry innovator. After her first business start-up at the age of sixteen, Moyra went on to develop and produce high impact prime time programming for every major network in Canada through her company Out To See Entertainment, expanding to become an early adopter in the creation of online audience engagement strategies for television and corporate clients. Recognized as a thought leader throughout North America in the areas of audience engagement strategy, metrics and convergent content, Moyra is a sought after consultant, speaker and business mentor.

What matters to Moyra:  Exploring new online tools and trends, figuring out how they can be applied to story, and sharing those insights and ideas with organizations that bring real value to their audiences matters to Moyra.

Victor Chan

Digital Strategist

Lock, loaded and LinkedIn might be an apt description for Victor Chan. A UBC Sauder School of Business grad (degree in Commerce, major in Marketing), Chan has the web coursing through his DNA. His online life finds him cruising Mashable, Marketing Pilgrim and TechCrunch and his eMarketing Strategy career with Magnify converges around data, strategy, online advertising, Google Analytics and killer analysis. It is true that Victor bought his LCD monitor a pair of fleece PJs with a Canucks motif.

What matters to Victor:   What matters to me is cooperation, collaboration, and coordination, which is why creating digital strategies, playing volleyball and cheering for the Vancouver Canucks are so appealing to me. I’m fascinated and encouraged when individual units can work together to create value that is greater than the sum of the parts. Let’s Magnify What Matters together.

Rae Hull

Content Consultant

Rae Hull is a media executive with a reputation for making innovation happen. She has led large organizations in the adoption of new forms on engagement with the launch of complex digital content projects. Leading up to the 2010 Winter Games, Rae created and oversaw the production of a series of digital content projects that were groundbreaking for the Olympic & Paralympic Games, facilitating citizen participation and artistic innovation as part of the 2010 Cultural Olympiad. In 2001 she created the concept for ZeD, and led the team that made ZeD the world’s first interactive multiplatform series for network television. The project was recognized with an Emmy nomination, and several awards. Earlier in her career as a journalist and TV producer/director, Rae worked with broadcast and cable networks in Canada and the US and has held senior management appointments with CBC and the 2010 Olympic Winter Games.  She holds a BA in Journalism and an MA in Intercultural Communication Studies, and continues to create and consult on a wide range of content projects.

What matters to Rae:  What matters to me is using media creatively to develop better understanding among people, and to encourage public engagement. Media is a tool like any other, what matters is what you do with it.

Nelson Tome

Business Development

Nelson has served as a business development consultant for numerous clients in the broadcast, corporate and media industries. He has over 10 years experience in product and media sales; applying an expertise in data-driven, long-term strategic planning to all of his projects. Nelson demonstrated strong leadership during the critical transition phase of the relaunch of the OUT TV network to a family friendly channel, seamlessly bridging marketing and sales opportunities for existing advertisers like TD Bank, BMW, and VIA; while developing strategies that attracted new travel industry advertisers including Air Canada Vacations, Signature Vacations and Pacrim Hotels.  In 2009, for the Mint Media Group Nelson managed strategic planning in the diversity sector for two dozen tourism government and private organizations, including development of multi-media campaigns, diversity market training, sales acquisitions and media planing. Clients include Price Waterhouse Coopers, BMO, Scotia Bank, Marlin Travel, and Ontario Travel. Nelson served as a branded entertainment consultant for Fusion television where he aligned numerous brand partnerships for projects in development for various TV networks including HGTV; Food Network, and W Network.

What matters to Nelson:  Creating ideas that innovate, inspire and spark my team and clients into action. Wine, running and getting my novice tennis finally off the ground are pretty important too…